How do successful brands measure their impact?
8.30 am to 9.30 am: Part One: Setting the challenge of measuring brand on FS
• How to measure brand with a leading brand agency
• How systems can capture relevant data – a recent video developed by Oracle on how to enhance employer brand in the financial services sector
Discussion Group: – How do FS firms position themselves to look attractive.
9.30 am to 10.30 am Part Two: What are organisations outside of FS doing?
9.30 am to 9.45 am/9.50 am – Rebecca Drew, LinkedIn on:
* how do they source prospective employees?
* what is compelling about their proposition (eg agile/flexible working, fast track career development, flat organisation structures, having fun through volunteering or group activities?)
* how do they measure success – attrition, internal employee surveys, recommendations to friends)?
* how do they deal with customer or employee complaints?
* any other insights?
Discussion Group: What can we learn from other sectors